The Walden Media/Fox joint venture Ramona And Beezus, based on the classic children's books by Beverly Cleary, is another of those wonderful young girl
films championed by femme filmmakers. (For this one -- Elizabeth Allen, Denise
Di Novi, and Alison Greenspan). Awareness and interest were solid with younger
females followed by older females, but young girls needed the presence of Disney
Channel star Selena Gomez. Even with all this going for it, Hollywood expected
Ramona to open to only a $10M weekend, and the pic may reach that after Friday's
$3M from 2,719 venues. (Some put it as low as $2.8M, as high as $3.5M.)
Remember, this pic was inexpensive -- just $15M.
Saturday, July 24, 2010
Box Office Report!
Ramona and Beezus made over $3 Million yesterday becoming #4 on Friday's box office! I think thats pretty impressive knowing that its been played in 2,719 theaters!